The platform is rolling out a updated setting that allows them to cut down on the amount of AI-created media appearing in their streams. This step comes as the company revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale release. This development aligns with a increase in AI content, driven by new content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this output is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, based on their own choices,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its network tagged as made with AI. Collectively, more than 100 m videos are added to the app each day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI content they see by opening the “manage topic” setting in the platform and choosing the AI content topic. Other topics that currently be modified under the setting include news, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s rules require content makers to label convincing artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Additionally, the service will henceforth apply an AI-generated tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also launching a $2 million AI literacy fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will benefit charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, during discussion over proposals to cut jobs for numerous review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by humans. The platform stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
